GARNER LEGACY LLC
AI PATHWAYS·WEEK 02·FILED FOR GARNER SITES
2026.05.12
AI PATHWAYS·WEEK 2·YEAR ONE OF THE STUDIO

Your AI-Enabled Business Model Canvas

Nine blocks. One operator. Ask. Adapt. Anchor.
Project name
Garner Sites
One-sentence value proposition
A modern web presence you don’t have to babysit. Built with AI. Hosted on infrastructure I own.
THE CANVAS 3 × 3·FILED

Key Partners

Which AI platforms (OpenAI, Anthropic, Google, etc.) and other partners are critical to your model?

Anthropic (Claude Code, the build seat). OpenAI + Google for content and audits. Kie.ai + Seedance for AI video. Hivelocity Proxmox host. Cloudflare DNS.

Key Activities

Which activities are AI-led? Which are human-led? Mark each.

AI-led: site scaffolding, build, SEO audits, hero video, design QA. Human-led: sales, scope, production deploys, pre-launch sign-off.

Value Propositions

What is your one-sentence promise? What new value does AI enable that wouldn’t exist otherwise?

A modern site you don’t babysit, built in days. New with AI: hero video and SEO at a tier most solo studios can’t price, on infrastructure I own.

Key Resources

What data, models, AI talent, or proprietary assets does your model depend on?

Claude Code seat. Owned Proxmox + Caddy + Docker stack (admin01, docker01, caddy01, pbs01, pve1). AI video and SEO audit pipelines. NFL #75 brand. Live portfolio.

Customer Relationships

How do you engage customers? AI-driven onboarding, support, personalization?

AI-driven intake. Form submit spins up a staged site plus screenshots in a client Slack channel inside 30 min. I review before I touch a keyboard. Pre-launch sign-off stays human.

Customer Segments

Who exactly are you serving? Be specific.

Founders, small businesses, personal brands who want a web presence they don’t have to babysit. NFL-network referrals and creator-led brands lead the funnel.

Channels

How do you reach and deliver to customers?

GarnerSites.com inquiries. NFL network referrals. Sister-site portfolio (DirtyShoulders, AI Business, Coach Nate Garner) as proof. Word of mouth from delivered builds.

Cost Structure

What new AI-specific costs appear (compute, API, data, AI talent)? What old costs shrink?

New: Claude / GPT / Gemini API spend, Kie.ai + Seedance compute, data egress, infra amortization. Shrunk: zero contractor labor for design, build, or hosting.

Revenue Streams

How do you charge? Subscription, transaction, performance-based, service-as-software?

Build fees $1.5K to $5K (custom larger). Recurring hosting on owned infra. SEO tier as productized audit-to-optimization. AI video hero $150 to $300 add-on.

GARNERSITES.COM·AI BUSINESS·SESSION 02·FILED
P. 01/02
GARNER LEGACY LLC
AI PATHWAYS·WEEK 02·GARNER SITES · STRATEGY
2026.05.12

Five Steps + Prompts to Use With Your AI

THE FIVE STEPS·5 MINUTES EACH·ANSWERED FOR GARNER SITES
01
Customer + Value Proposition
Who exactly are you serving? What’s your one-sentence promise?
Filed. Founders, small businesses, and personal brands. Promise: a modern web presence you don’t have to babysit, built with AI, hosted on infrastructure I own.
02
Activities + Resources
Which activities are AI-led vs human-led? What data, models, talent do you need?
Filed. AI-led: scaffolding, build, SEO audits, hero video. Human-led: sales, trust, production, final sign-off. Stack: Claude Code, GPT, Gemini, Kie.ai, Seedance, owned infra, the NFL brand.
03
Revenue + Costs
How do you make money? What new costs appear (compute, API, data, AI talent)?
Filed. Build fees, recurring hosting, SEO tier, AI video add-on. New costs: Claude + GPT + Gemini API, Kie.ai + Seedance compute, hosting amortization. Gone: contractor line items for design, build, hosting.
04
Partners + Channels
Which AI platforms do you depend on? How do you reach customers?
Filed. Anthropic primary, OpenAI + Google secondary, Kie.ai + Seedance for video. Reach: GarnerSites.com, NFL network, sister-site portfolio, referrals from delivered builds.
05
Strategic Check
What’s your data advantage? Top 2-3 risks? One mitigation each.
Filed. Data advantage: the playbook + per-client deploy data + the SEO audit dataset. Risks: (1) AI provider dependency, mitigate with multi-model + own infra; (2) solo trust ceiling, mitigate with NFL brand + live portfolio; (3) AI commoditization, mitigate with recurring hosting + client retention.
AI PROMPTS READY TO PASTE INTO CLAUDE OR CHATGPT
For Step 1 Customer + Value

I am building Garner Sites, a solo web studio that uses Claude Code to ship modern sites on infrastructure I own. Suggest three customer segments and explain what each one prioritizes. Then propose a one-sentence value proposition for each segment.

For Step 2 Activities + Resources

For Garner Sites, list five activities. For each, mark whether AI should LEAD, AUGMENT, or stay AUTHENTIC (human-led). What data and models would each activity need?

For Step 3 Revenue + Costs

Suggest three revenue models for Garner Sites that align my incentives with my customers. For each, list the new AI-specific cost categories I should plan for.

For Step 4 Partners + Risks

What are the top three risks of building Garner Sites on top of Anthropic and OpenAI, and one mitigation for each?

Use AI as your strategy partner: Ask. Adapt. Anchor.
Dr. Robert W. Gregory·Miami Herbert Business School